Duration: 16m 0s
Provided by OpenSesame

A key account development plan is critical for achieving effective, efficient, value-added key account management. However, this development plan is often an overlooked step. This course is part of the Key Accounts Pocketbook series, a series that provides tips, techniques, and tools for those who want to keep and develop business with their most important customers. In this course, you’ll learn how to develop a key account development plan by following three steps. You’ll set objectives, develop strategies and tactics to achieve each objective, and then write the plan down in an easy-to-follow format. By the end of this course, you should be able to work confidently with your customers to create key account development plans.